So for the first week, we've been exposed to a software called Metaio.
Metaio is an Augmented Reality software which is among the many in the market. It seems that this software is the most reliable and stable used in the industry today.
We tried out using AR for the first time. It was really cool how it loads and Metaio man appears onto our screen. Just awesome!
Here are same basic rules about creating Augmented Reality makers:
- High contrast colours for image tracking.
- choose shapes that are not identical when rotated (NO CIRCLES!)
- have white spaces
We also tested out an AR comic book which comes to life after scanning and also a t-shirt line whereby you can scan the t-shirts and something pops out.
There are many new ideas that can be used for AR. It's used to indicate buildings in a bustling city, a promotional method for MCD and just another fresh way of reading storybooks and comics.
But here are my thoughts on Augmented Reality.
Although it is different and revolutionary, I think from a user's point of view, it could be non practical at certain point. Because it is an app based, we cannot expect everyone to have the app embedded in their smart devices. What would drive them enough to go online and download the app?
It means the product has to be really outstanding to push people to buy the app and try it out.
But how do you produce something knowing that people can't even scan it because they don't have the app. Do we give out free apps by the street? Or is it certain that the promos would work?
Hmmm....
No comments:
Post a Comment